TV Ad: Dougherty Needed a New LeaderAd Information 2015-16Pennslyvania Estimated Cost $247,740 # of Times Aired 754 Avg. Cost Per Airing $329 Tone Promote Subject Support Dougherty Topics BudgetFamily ValuesReformTraditional Sponsor Type Candidate Sponsor Kevin Dougherty Download the storyboard. Media provided by the Brennan Center for Justice.